It's a US promotion for people wanting to participate in Record Store Day in the US. They pressed 2,000 picture discs solely for this event in the US. It's not a worldwide promotion, it's a US promotion. It will be available exclusively for Record Store Day in the US at participating stores. If that's being disingenuous but it gets people out to record stores, good for them.

They can't feel duped on the price, just the fact they didn't have to go online and pay extra fees for the same thing to get shipped to them from a different country. Boohoo.