ofyourdeath: (Gerard)
ofyourdeath ([personal profile] ofyourdeath) wrote in [community profile] tothetune2014-06-16 12:11 pm

Blog Post(s): Gerard

PHOTO - 06/15/2014 - Untitled, 2012



PHOTO - 06/15/2014 - Concepts, 2011-2012







Unreleased project, connected to the last image.

TEXT - 06/16/2014 - World-Building

Almost every project I undertake requires a fair amount of world-building. This starts by gathering reference, mainly images that capture a specific energy or design- inspiring in some way. Then, from time to time, I scroll through them, usually fixating on what I like best, and then store it in my brain, never really looking back at them.

My brain becomes this soup that’s just a mash of inaccurately recalled images.
What has worked for me, over the years, is the theory that something is always different, or better for your project in your head. I sometimes apply this to writing music- I don’t listen to a song I love for inspiration- I recall it in my head, focus on the energy of it, the memory. The longer it has been since I last listened to it- the better.

This kind of imprecise storage can go on for months or even years. When the project needs decisions made- I think about the images, and I sketch. A lot of times it does come out of pure inspiration or “thin air”, but I can assure you that even “thin air” comes from something, some kind of experience or image from life that your brain captured, something overheard at a bar that you never forgot- pieces.

The newest (non-music related) project I’m working on requires so much design that I have started to create collages using a simple program, which organizes the best of the best onto pages, which I can then reference when needed, or even better- share with whomever my partners become. The project I’m working on is so detailed that I need to know what they eat, how they get it, and what they eat it with, what kind of cola they drink, pop-stars, periods of architecture- just a hyper-detailed world. Not all projects are like this- it is important for this particular project.

Before I go to hard-design, I make detailed lists of what I need to create.
This is a little snippet of what the pages look like-



I don’t know how other people do it, but this is how I’ve done it for years.
G

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